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    Chat labels: colored tags and filters

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    Updated 10/23/2026

    🏷️ Chat labels

    Labels are colored tags you can put on chats, just like in WhatsApp Business: "Hot lead", "Awaiting payment", "VIP". Any names and colors you like. Labels help you find the right conversation instantly and lose nothing in the flow of messages.

    Labels work the same way for every channel type: WhatsApp QR, WhatsApp Business API (WABA), Telegram, Instagram, Facebook Messenger, OLX. One chat can carry several labels at once.

    ➕ How to create a label

    1. Open the "Chats" section
    2. Right-click any chat (on a phone, press and hold)
    3. Choose "Labels" → "Create / manage"
    4. Type a name (up to 30 characters), pick a color from the palette and click "Create"

    You can also create labels from inside an open chat: the "⋮" menu in the header → "Labels" → "Create / manage".

    🎯 How to put a label on a chat

    Option 1, from the chat list:

    1. Right-click the chat (or press and hold on a phone)
    2. Pick "Labels"
    3. Tick the labels you need, several at once is fine

    Option 2, from an open chat:

    1. The "⋮" menu in the chat header
    2. Pick "Labels" → tick the ones you need

    A chat's labels show up in two places at once: on the chat card in the list (a colored badge under the last message) and in the header of the open conversation, next to the name.

    🔍 Filtering by labels

    As soon as you create at least one label, a row of colored label chips appears under the channel filters:

    • Click a label: the list keeps only the chats with that label
    • Click it again: the filter is cleared
    • The label filter combines with the channel filter and with "unread only"

    ✏️ Editing and deleting

    1. Open "Labels" → "Create / manage" (or click the settings icon in the label row)
    2. Hover over a label: the edit (pencil) and delete (trash) buttons appear
    3. You can rename a label and change its color: the change shows up in every chat right away

    ⚠️ When you delete a label, it is removed from all chats automatically. The chats themselves and the message history are, of course, untouched.

    👥 Labels and your team

    If you added agents (the "Team" section), they see the same set of labels and can tag chats on the channels assigned to them. Labels are shared across the team: one person tags a chat, everyone sees it.

    💡 Ways to use them

    • Sales funnel: "New", "Thinking", "Awaiting payment", "Paid"
    • Priority: "Urgent", "VIP", "Returning customer"
    • Request type: "Order", "Question", "Complaint", "Partnership"